DealerCenter vs Frazer: which DMS fits your lot?
DealerCenter is a web-based DMS at $99 a month that includes RouteOne, Dealertrack and CUDL access, and prices buy here pay here, accounting, a website and a CRM as modules on top. Frazer is Windows software at $129 a month (Hosted from $199 a month) with buy here pay here and a full accounting suite included. Choose DealerCenter for lender access in a browser; choose Frazer for buy here pay here and the books in one price. If you sell for cash or bring your own lenders, run a Mac, or want to start without a monthly bill, GARAGEBIRDS is a third option that starts free.
DealerCenter and Frazer, point by point
- Price. DealerCenter’s DMS is $99 a month. Frazer Desktop is $129 a month, $387 a quarter, or $1,299 a year; Hosted Frazer is from $199 a month.
- What’s in the price. DealerCenter’s DMS includes full inventory management, RouteOne, Dealertrack and CUDL access, eFax deal submissions to any lender, contract management with a free forms library and mobile app access. Frazer includes inventory management, sales processing, forms printing, buy here pay here, a full accounting suite and access from anywhere.
- Buy here pay here. At DealerCenter it’s a module, $50 a month. At Frazer it’s included in both plans.
- Accounting. DealerCenter’s Integrated Accounting is $99 a month. Frazer has a full accounting suite in the price.
- Lenders. DealerCenter includes credit-application submission and lender decisions through RouteOne and Dealertrack. Frazer lists finance companies and credit reporting among its integrations.
- How it runs. DealerCenter: Web-based, with a mobile app. Frazer needs Windows 10 or 11 and is not available on Mac or Chromebook, even with virtualization software; Hosted Frazer is opened from the Hosted Frazer Client icon on a PC desktop.
- Website and listings. DealerCenter sells a website at $99 a month and listing feeds at $50 a month. Frazer has integrations with hundreds of automotive classifieds and dealer websites, and a website from partner Dealer Car Search, bundled on request.
- Getting started. DealerCenter offers a 30-day free trial (optional). Frazer offers a demo, with free on-site installation and training, in most states.
- Size. DealerCenter says it serves more than 20,000 dealerships; Frazer, over 19,000 dealers.
GARAGEBIRDS, DealerCenter and Frazer at a glance
| GARAGEBIRDS | DealerCenter | Frazer | |
|---|---|---|---|
| Entry price | Free plan $0. Pro $49 a month billed yearly ($588 a year), or $59 billed monthly | $99 a month for the DMS | Desktop $129 a month, $387 a quarter, or $1,299 a year; Hosted from $199 a month |
| Free plan | Yes. Free forever, no credit card | None listed | None listed; offers a demo |
| Trial | 14-day Pro trial with no card, started by an admin from Billing | 30-day free trial (optional) | Not stated on its pricing page; offers a demo |
| Contract or setup fee | No contract | Not stated on its pricing page | No setup costs or hidden fees. Free on-site installation and training, in most states |
| How it runs | In a web browser | Web-based, with a mobile app | Windows software: Windows 10 or 11, not available on Mac or Chromebook, even with virtualization software. Hosted Frazer is a cloud-based version of Frazer DMS, opened from the Hosted Frazer Client icon on a PC desktop |
| Users | Unlimited users | Unlimited users, with free training and support | Not stated on its pricing page |
| Forms | Built-in state forms for all 50 states, with auto-fill: over 300 official forms, all on Free. Smart Print Forms: upload and map your own contracts and documents (Pro) | Included in the DMS: contract management with a free forms library | Unlimited forms printing and customization, with thousands of free forms |
| Buy here pay here (BHPH) | No | Add-on module, $50 a month | Yes, included in both plans |
| Lender access | No network access. Finance desking (Pro) structures a financed deal for any lender, but it does not submit credit applications to lenders electronically | Included in the DMS: RouteOne, Dealertrack and CUDL access, and eFax deal submissions to any lender. Credit reports are extra: billed per report, plus a monthly fee for each bureau (Experian: $4.00 a report and $24.99 a month) | Lists finance companies and credit reporting among its integrations |
| Dealer website | No | Add-on module: Premium Website $99 a month, or Premium Pro $125 a month | Through a website from partner Dealer Car Search, bundled on request |
| Listing sites and marketplaces | Assisted marketplace posting — Facebook Marketplace, Craigslist, OfferUp, eBay Motors, Cars.com, AutoTrader and more (Pro). Every listing kept on the car, with a reminder to update it when the price changes or the car sells. No automatic feeds | Add-on module: Online Ad Post Premium, $50 a month, with direct feeds to any third-party listing site | Internet advertising included, through integrations with hundreds of automotive classifieds and dealer websites |
| Profit and cost tracking | Yes. Cost tracking with true profit per vehicle, on Free | Add-on modules: Reconditioning ($99 a month) tracks parts, costs and vendor work tied to each unit; Integrated Accounting ($99 a month) offers centralized tracking of all vehicle sales and cost transactions | Add vehicles and costs in inventory, and a full accounting suite included |
| Private-party purchases | Pro: a purchase record with the seller, the payoff and the state’s transfer forms | Not mentioned on its site | Not mentioned on its site |
| Consignment | Pro: the agreement, owner-approved costs, payout due dates and the owner’s statement | Not mentioned on its site | A location code you can use to mark consignment sales, in its help manual; no consignment record or owner payout described |
Sources. Competitor information from each vendor’s public website, checked between October 14, 2026 and November 12, 2026. Prices and features change; see the linked pages for current details.
- DealerCenter: dealercenter.com/pricing, dealercenter.com/dealer-management-system, dealercenter.com, dealercenter.com/?s=private+party, dealercenter.com/?s=consignment
- Frazer: frazer.com/frazer-pricing, frazer.com/frazer-system-requirements, frazer.com/frazer-products, frazer.com, frazerhelp.com/help-manual/vehicleinformation.htm
GARAGEBIRDS details are from our pricing section and features page. DealerCenter and Frazer are trademarks of their owners; GARAGEBIRDS is not affiliated with them.
Which one to choose
- Choose DealerCenter if you’ll send credit applications to banks and credit unions from the first deal, want to work from a browser or a phone, and are happy to add modules as the lot grows.
- Choose Frazer if you carry your own notes, want the dealership’s books in the same system, and run Windows. Buy here pay here and accounting are in the price, with free on-site installation and training, in most states.
- Choose GARAGEBIRDS if neither fits: you sell for cash or arrange financing with lenders yourself, you want the true profit on every car, you use a Mac or Chromebook, or you’d rather start at $0 than at $99 a month. The Free plan has built-in state forms for all 50 states, with auto-fill and unlimited users; Pro is $49 a month billed yearly ($588 a year), with finance desking, with amortization tables and multiple deal structures. GARAGEBIRDS does not submit credit applications to lenders electronically and has no buy here pay here.
Each has its own side-by-side page with GARAGEBIRDS: DealerCenter and Frazer. Comparing more than two? See the best DMS for independent dealers and how much a DMS costs.
Questions
Is DealerCenter better than Frazer?
For a different lot. DealerCenter suits a lot that sends credit applications to lenders and works in a browser, with RouteOne, Dealertrack and CUDL access in its $99 a month DMS. Frazer suits a buy here pay here lot that wants a full accounting suite in the same Windows software, at $129 a month.
Which is cheaper, DealerCenter or Frazer?
DealerCenter’s DMS is $99 a month and Frazer Desktop is $129 a month. Add buy here pay here ($50 a month) and Integrated Accounting ($99 a month) to DealerCenter and Frazer, which includes both, can cost less. GARAGEBIRDS starts at $0.
Does Frazer run on a Mac?
No. Frazer needs Windows 10 or 11 and is not available on Mac or Chromebook, even with virtualization software. DealerCenter is Web-based, with a mobile app, and GARAGEBIRDS runs in a web browser on a Mac or Chromebook as well as a Windows PC.
Does DealerCenter do buy here pay here?
Yes, as a module at $50 a month on top of the DMS. Frazer includes buy here pay here in both its plans.
What’s an alternative to both DealerCenter and Frazer?
GARAGEBIRDS, for a lot that sells for cash or arranges its own financing: a Free plan with true profit per vehicle, cash desking, built-in state forms for all 50 states, with auto-fill and unlimited users, and Pro at $49 a month billed yearly ($588 a year). It runs in a browser and has no contract.
Or start without a monthly bill
Free forever, no credit card, no contract. Pro’s 14-day Pro trial with no card, started by an admin from Billing.