How much does a DMS cost?
For an independent used-car dealer, a DMS costs from nothing to a few hundred dollars a month. GARAGEBIRDS Free is $0, with Pro at $49 a month billed yearly ($588 a year). The paid systems’ entry plans start at $29 a month per dealership (DealerVLO), from $75 a month (Pro DMS Lite, for cash-only dealers) (Wayne Reaves), from $88 a month (AutoManager), $99 a month (DealerCenter) and $129 a month (Frazer Desktop). What you end up paying depends on the modules your lot needs on top: a website, a CRM, buy here pay here, accounting and per-contract fees.
Every price below is the vendor’s own published price, linked under the table. GARAGEBIRDS’ is on our pricing section.
What each DMS costs
How much does GARAGEBIRDS cost?
The Free plan is $0, with no time limit, no credit card and unlimited users; it includes inventory, true profit per vehicle, cash desking and over 300 official forms. Pro is $49 a month billed yearly ($588 a year), or $59 billed monthly, with no contract. There are no modules, per-form charges or per-user fees on top.
How much is DealerCenter a month?
DealerCenter’s DMS is $99 a month, with RouteOne, Dealertrack and CUDL access. Unlimited users, with free training and support. Other parts of the system are priced as modules on top: buy here pay here $50 a month, Integrated Accounting $99 a month, reconditioning $99 a month, CRM Plus $99 a month or CRM Pro $199 a month, a website $99 a month, and listing feeds $50 a month. eContracts are $3.00 per contract. It offers a 30-day free trial (optional). GARAGEBIRDS vs DealerCenter.
How much does Frazer cost?
Frazer Desktop is $129 a month, $387 a quarter, or $1,299 a year; Hosted Frazer is from $199 a month. Both include buy here pay here and a full accounting suite, with no setup costs or hidden fees and free and unlimited customer support. Frazer needs Windows 10 or 11. GARAGEBIRDS vs Frazer.
How much does Wayne Reaves cost?
Wayne Reaves starts from $75 a month (Pro DMS Lite, for cash-only dealers). Bank-financed deals start at $125 a month (Pro DMS, cash and bank finance), and Pro DMS Ultimate has full buy here pay here with collections at $145 a month. Users: 3 simultaneous users on every plan; $10 a month for each extra, or $200 a month for unlimited. Websites start from $79 a month (Website Starter, up to 10 vehicles), and it lists billable forms, such as Reynolds & Reynolds LAW 553 at $2.98 a form. GARAGEBIRDS vs Wayne Reaves.
How much does AutoManager cost?
AutoManager’s DMS is from $88 a month. It sells a dealer website with export to 250-plus marketplaces, from $70 a month, lists a DMS and website from $144 a month, and its CRM is from $140 a month. GARAGEBIRDS vs AutoManager.
How much does Lot Wizard cost?
Lot Wizard Lite is $20 a deal, with no monthly fee. Lot Wizard Pro is $99 to $299 a month, priced by the number of users, starting at $99 a month (Solo, one user), with buy here pay here built in at no extra cost. It charges $3.30 to $3.50 a deal for Reynolds & Reynolds LAW 553 contracts. GARAGEBIRDS vs Lot Wizard.
How much does DealerVLO cost?
DealerVLO is $29 a month per dealership, one plan. No setup fee, no per-user fee, no contract; month to month. It includes a public dealer website with custom domain, feeds to CarGurus, AutoTrader and Cars.com, plus Google and Facebook catalog feeds, built-in e-signatures and a BHPH payment ledger. GARAGEBIRDS vs DealerVLO.
How much does Carsforsale.com cost?
Carsforsale.com is $99 a month, or $199 a month for dealers with 100-plus listings. No contracts or setup fees. It bundles a DMS, custom-designed dealer websites and RouteOne and Dealertrack integrations, with access to 1,400-plus lenders. GARAGEBIRDS vs Carsforsale.com.
GARAGEBIRDS, DealerCenter, Frazer and Wayne Reaves at a glance
| GARAGEBIRDS | DealerCenter | Frazer | Wayne Reaves | |
|---|---|---|---|---|
| Entry price | Free plan $0. Pro $49 a month billed yearly ($588 a year), or $59 billed monthly | $99 a month for the DMS | Desktop $129 a month, $387 a quarter, or $1,299 a year; Hosted from $199 a month | From $75 a month (Pro DMS Lite, for cash-only dealers); $125 a month (Pro DMS, cash and bank finance) |
| Free plan | Yes. Free forever, no credit card | None listed | None listed; offers a demo | None listed |
| Trial | 14-day Pro trial with no card, started by an admin from Billing | 30-day free trial (optional) | Not stated on its pricing page; offers a demo | Not stated on its pricing page; it offers a free demo |
| Contract or setup fee | No contract | Not stated on its pricing page | No setup costs or hidden fees. Free on-site installation and training, in most states | Not stated on its pricing page; quarterly and annual discounts |
| How it runs | In a web browser | Web-based, with a mobile app | Windows software: Windows 10 or 11, not available on Mac or Chromebook, even with virtualization software. Hosted Frazer is a cloud-based version of Frazer DMS, opened from the Hosted Frazer Client icon on a PC desktop | Browser-based, on desktop, tablet and phone |
| Users | Unlimited users | Unlimited users, with free training and support | Not stated on its pricing page | 3 simultaneous users on every plan; $10 a month for each extra, or $200 a month for unlimited |
| Forms | Built-in state forms for all 50 states, with auto-fill: over 300 official forms, all on Free. Smart Print Forms: upload and map your own contracts and documents (Pro) | Included in the DMS: contract management with a free forms library | Unlimited forms printing and customization, with thousands of free forms | Bill of sale and state forms on every plan; billable forms, such as Reynolds & Reynolds LAW 553 at $2.98 a form |
| Buy here pay here (BHPH) | No | Add-on module, $50 a month | Yes, included in both plans | Pro DMS Ultimate: full buy here pay here with collections at $145 a month |
| Lender access | No network access. Finance desking (Pro) structures a financed deal for any lender, but it does not submit credit applications to lenders electronically | Included in the DMS: RouteOne, Dealertrack and CUDL access, and eFax deal submissions to any lender. Credit reports are extra: billed per report, plus a monthly fee for each bureau (Experian: $4.00 a report and $24.99 a month) | Lists finance companies and credit reporting among its integrations | DealerTrack, RouteOne and CUDL connections from Pro DMS up, with separate subscriptions to those services where required |
| Dealer website | No | Add-on module: Premium Website $99 a month, or Premium Pro $125 a month | Through a website from partner Dealer Car Search, bundled on request | Separate plan from $79 a month (Website Starter, up to 10 vehicles), or included in Wayne’s Value Pick, $340 a month, with unlimited users and a website |
| Listing sites and marketplaces | Assisted marketplace posting — Facebook Marketplace, Craigslist, OfferUp, eBay Motors, Cars.com, AutoTrader and more (Pro). Every listing kept on the car, with a reminder to update it when the price changes or the car sells. No automatic feeds | Add-on module: Online Ad Post Premium, $50 a month, with direct feeds to any third-party listing site | Internet advertising included, through integrations with hundreds of automotive classifieds and dealer websites | Syndication to AutoTrader, Carfax, CarGurus and other marketplaces through its websites, with your own account on each |
| Profit and cost tracking | Yes. Cost tracking with true profit per vehicle, on Free | Add-on modules: Reconditioning ($99 a month) tracks parts, costs and vendor work tied to each unit; Integrated Accounting ($99 a month) offers centralized tracking of all vehicle sales and cost transactions | Add vehicles and costs in inventory, and a full accounting suite included | Cost, repair and expense tracking, plus accounting and collections in the same system |
| Private-party purchases | Pro: a purchase record with the seller, the payoff and the state’s transfer forms | Not mentioned on its site | Not mentioned on its site | Not mentioned on its pricing or DMS pages |
| Consignment | Pro: the agreement, owner-approved costs, payout due dates and the owner’s statement | Not mentioned on its site | A location code you can use to mark consignment sales, in its help manual; no consignment record or owner payout described | A how-to: a “How to consign a car” video in its support library |
Sources. Competitor information from each vendor’s public website, checked between October 14, 2026 and November 12, 2026. Prices and features change; see the linked pages for current details.
- DealerVLO: dealervlo.com/pricing
- Wayne Reaves: waynereaves.com/pricing, waynereaves.com/dealer-websites, waynereaves.com, waynereaves.com/support-videos
- AutoManager: automanager.com/pricing
- DealerCenter: dealercenter.com/pricing, dealercenter.com, dealercenter.com/?s=private+party, dealercenter.com/?s=consignment
- Frazer: frazer.com/frazer-pricing, frazer.com/frazer-products, frazer.com/frazer-system-requirements, frazer.com, frazerhelp.com/help-manual/vehicleinformation.htm
- Lot Wizard: lotwizard.com/pricing, lotwizard.com/buy-here-pay-here
- Carsforsale.com: dealers.carsforsale.com/pricing-demo
GARAGEBIRDS details are from our pricing section and features page. DealerVLO, Wayne Reaves, AutoManager, DealerCenter, Frazer, Lot Wizard and Carsforsale.com are trademarks of their owners; GARAGEBIRDS is not affiliated with them.
What a DMS costs for your kind of lot
- A cash lot, or one that arranges its own financing. You need the cars, their costs, the deal and the state’s forms. GARAGEBIRDS Free covers that for $0; Pro, for finance desking and your own contracts, is $49 a month billed yearly ($588 a year). Wayne Reaves’ cash-only plan is from $75 a month (Pro DMS Lite, for cash-only dealers).
- A lot that sends credit applications to lenders electronically. DealerCenter’s DMS at $99 a month includes RouteOne, Dealertrack and CUDL access; Carsforsale.com at $99 a month includes RouteOne and Dealertrack integrations, with access to 1,400-plus lenders. GARAGEBIRDS does not submit credit applications to lenders electronically.
- A buy here pay here lot. Frazer includes it at $129 a month; Wayne Reaves offers full buy here pay here with collections at $145 a month; DealerCenter adds it $50 a month on top of the DMS. GARAGEBIRDS has no buy here pay here.
- A lot that wants its website from the same vendor. DealerVLO includes one in $29 a month per dealership; at DealerCenter it’s $99 a month on top, and at AutoManager a DMS and website from $144 a month. GARAGEBIRDS has no website; on Pro, the Posting Assistant fills in your listings on the sites buyers use.
Ranked by entry price alone, see the cheapest dealer management software.
What to add before you compare two prices
- Modules you’ll switch on in the first year: website, CRM, buy here pay here, accounting.
- Per-deal charges, such as contract forms billed per use.
- Users beyond what the plan includes.
- Services billed by someone else, such as credit reports and lender networks.
- The contract. Month to month, quarterly or a year: the cheapest monthly price can come with the longest commitment.
Questions
How much does a DMS cost for a used car dealer?
From $0 (GARAGEBIRDS Free) to entry plans of $29 a month per dealership (DealerVLO), from $75 a month (Pro DMS Lite, for cash-only dealers) (Wayne Reaves), from $88 a month (AutoManager), $99 a month (DealerCenter) and $129 a month (Frazer Desktop), before modules such as a website, a CRM or buy here pay here.
How much is DealerCenter a month?
DealerCenter’s DMS is $99 a month. Buy here pay here is $50 a month, a website $99 a month, CRM Plus $99 a month and Integrated Accounting $99 a month, each on top.
How much does Frazer cost?
Frazer Desktop is $129 a month, $387 a quarter, or $1,299 a year, and Hosted Frazer is from $199 a month. Buy here pay here and a full accounting suite are included in both.
Is there a DMS with no monthly fee?
Yes, two kinds. GARAGEBIRDS Free has no fee at all, with no time limit. Lot Wizard Lite has no monthly fee and charges $20 a deal, with no monthly fee instead.
Do DMS companies charge setup fees?
It varies. Frazer lists no setup costs or hidden fees. DealerVLO: No setup fee, no per-user fee, no contract; month to month. Carsforsale.com: No contracts or setup fees. GARAGEBIRDS has no setup fee and no contract. Several others don’t state it on their pricing pages, so ask before you sign.
Start at zero
Free forever, no credit card, no contract. Pro when you need it, at $49 a month billed yearly ($588 a year).